Yatra.com Blog

Yatra is pleased to announce the launch of its next generation travel website.

We at Yatra believe that Customer is the king and that our web site should reflect our caring attitude and efficacy. We don’t get a chance to meet all our customers but our endeavor is to ensure that when they visit our website they feel the ‘Vibrant Yatra’. We understand that the website should evolve continuously to match up with the changing tastes, preferences, behavior and needs of our customers.  The loyal customers of Yatra who have used the previous versions of the website since August 2006 would realize the quantum leap of the new interface during this time span as also the evolution of their expectations.

An indicator of our intent can be gauged from the fact that Yatra engaged a UK based Agency to conduct extensive usability studies across India to come up with the most popular interface prototypes. Subsequently we zeroed in to the current interface which will give Yatra’s customers a delightful and a lively experience which is reflected by the all new Aqua Blue color.

Listed below are some points of differentiation:

- New improved search engine – Now customers can search flights, hotels, trains, holidays from the yatra.com home page itself

- Domestic and International searches have merged – this is to cut down on the steps to make the search. So you can perform search for international flight/hotel from the same page

- Intuitive Search – the city will appear by typing in just the first 3 letters

- Easy to locate ‘Retrieve Booking’ section – to make it easy for the customers to print, cancel or track their bookings

- Clearly marked modules on the page

- The placement of key functionality uses the concept of user’s eye path to ensure the most relevant content is viewed first

- Extensive usage of latest Ajax technology: This in turn ensures that the user has to go through lesser steps to perform the same function

We would like to believe that our new web interface is the best in class. However, the jury is not out yet and we would invite you to give your feedback either by commenting on the blog or by filling out one of our surveys on the website.

Happy Buying!

Last week Yatra.com added another feather to its cap by launching the online train bookings on the website. With this it would take the giant leap and increase its reach amongst the masses.

The users of Yatra.com would have the luxury of booking their tickets through state of the art interface and easy to use navigation. The key highlights of the site are:

• Allows users to check the availability for the next 5 days on the search results page without searching again. Moreover you can choose the next date with availability and proceed to booking directly from that point on. This would save users a lot of time.

• You can get the complete route along with the arrival/departure times for any of the trains on the search results page with a quick overlay; this makes it easier for someone planning a multi-city travel.

• For the same search criteria you can also tab around between classes and check the availability instead of searching again.

• The search results are concise and would not require you to scroll down too much even when the list of trains grows to more than 10.

Such achievements are never possible without a dedicated and hard working team and we at Yatra are fortunate to have some of the best people in the industry who are very sensitive of the user experience and would go out of the way to make it happen. The long tiring nights at work, intense discussions (read conflicts) and focus to deliver are some the highlights that made this launch possible.

Someone once said “It’s possible to achieve almost anything as long as you are not worried about who gets the credit.” Well, the team at Yatra.com is definitely worried about the end result and not about deriving credit out of it.

Way to go Team Yatra!