Yatra.com Launches Next Generation Web Interface
Friday, April 3rd, 2009
Yatra is pleased to announce the launch of its next generation travel website.
We at Yatra believe that Customer is the king and that our web site should reflect our caring attitude and efficacy. We don’t get a chance to meet all our customers but our endeavor is to ensure that when they visit our website they feel the ‘Vibrant Yatra’. We understand that the website should evolve continuously to match up with the changing tastes, preferences, behavior and needs of our customers. The loyal customers of Yatra who have used the previous versions of the website since August 2006 would realize the quantum leap of the new interface during this time span as also the evolution of their expectations.
An indicator of our intent can be gauged from the fact that Yatra engaged a UK based Agency to conduct extensive usability studies across India to come up with the most popular interface prototypes. Subsequently we zeroed in to the current interface which will give Yatra’s customers a delightful and a lively experience which is reflected by the all new Aqua Blue color.
Listed below are some points of differentiation:
- New improved search engine – Now customers can search flights, hotels, trains, holidays from the yatra.com home page itself
- Domestic and International searches have merged – this is to cut down on the steps to make the search. So you can perform search for international flight/hotel from the same page
- Intuitive Search – the city will appear by typing in just the first 3 letters
- Easy to locate ‘Retrieve Booking’ section – to make it easy for the customers to print, cancel or track their bookings
- Clearly marked modules on the page
- The placement of key functionality uses the concept of user’s eye path to ensure the most relevant content is viewed first
- Extensive usage of latest Ajax technology: This in turn ensures that the user has to go through lesser steps to perform the same function
We would like to believe that our new web interface is the best in class. However, the jury is not out yet and we would invite you to give your feedback either by commenting on the blog or by filling out one of our surveys on the website.
Happy Buying!
