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Yatra.com introduces its new brand positioning “Creating Happy Travelers”
-The new campaign repositions the brand as a provider of hassle free experiences that makes for a happy holiday
New Delhi, September 19, 2011: With its continued endeavour of repositioning itself from a ticketing brand to an overall travel solution provider, Yatra.com, India’s leading online travel company today launched its latest 360 degree marketing campaign – “Creating Happy Travellers”.
Pratik Mazumder, Head of Marketing and Strategic Relations, Yatra.com, said, “The irony of a holiday is that while a consumer is looking at that experience to rejuvenate and rekindle bonds, the process of booking and experience sometimes is a complete opposite of that expectation. At Yatra.com, we are therefore promising a comfortable, secure and a hassle-free vacation and thereby creating happy holiday experience.”
“Yatra.com has always been successful in meeting its promise of credibility and convenience. However, with the ‘Happy traveler campaign’ Yatra.com will reinforce its promise of delivering a happy and hassle free holiday. The campaign demonstrates our customer centric approach by providing innovative solutions delivered by highly trained professionals”, added Mr. Mazumder.
The campaign is triggered with the TVC created by TBWA, which revolves around a nuclear family that ventures a holiday package to their desired destination. Yatra.com overcomes all the apprehensions and renders them flawless services by making it a happy experience.
