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Press Releases 2012

Yatra.com turns Dabanng with Salman Khan!
Salman Khan comes on board as a shareholder and brand ambassador with Yatra.com

Mumbai, March 28, 2012: Chulbul Pandey. Lovely Singh. And now Mr. Yatra. The industry's most versatile star of recent times, Salman Khan, is all set to embark on a new yatra as the brand ambassador of India's leading company in the online travel space, Yatra.com. The superstar, who has set the box office cash registers ringing, will be the face of Yatra.com's new marketing campaign in India and the US.

From being a police officer to a bodyguard to a successful TV anchor, Salman Khan has aced in every role he has taken up recently. Now with Yatra.com, the 'Dabangg' Khan is all set to don a new avatar- that of a savvy businessman. Salman Khan will not only be Yatra.com's brand ambassador but will also come on board as a shareholder in the company.

Additionally, Salman Khan's NGO, Being Human, too will benefit from this association. As part of the endeavor, Yatra.com will make it possible to contribute a token amount to Being Human every time a transaction takes place on their website. The company will also sell Being Human merchandise on its website, the sale of which, again, will be contributed to the NGO. Customers can show their support for the initiative by logging on to www.yatra.com.

Yatra.com, which has already cemented its presence in the online travel industry, is further building its position through the partnership with Salman Khan. The association is part of a well thought-out strategy to strengthen the company's connect with the masses and increase the brand's recall value in tier 2 and tier 3 towns.

Yatra.com will be launching their new marketing campaign with Salman Khan in April. The ad leverages Salman's flamboyance and signature style to the hilt and with an accent on rib tickling humor is sure to elevate the brand communication to new heights.

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