Yatra.com launches 'Make your own Holiday'
- Build your own holiday in three easy steps with Yatra.com

New Delhi, February 26, 2008: Yatra.com, a leading online travel company, today announced the industry's first – 'Make your own holiday' – an exquisite service offering customers the freedom to build their travel itinerary. With this service Yatra.com aims to create holidays that will reflect personal taste, monetary control, comfort and break away from the regular group or fixed itineraries. The travel itinerary can be customized in three easy steps by the customers – 1) Choosing the flight and hotel 2) Choosing the preferred activity 3) Enjoy holiday, in the chosen manner.

This unique offering will enable the customers to choose from an array of options for flights, hotel accommodation, car rental and indoor and outdoor activities, all in different budget brackets. The vast pool of choices offered by Yatra.com under each category is a sign of extensive expertise of the company and implementation of valued customer feedback.

Speaking on the service, Dhruv Shringi, Co founder & CEO, Yatra.com, said, "This move came from an extensive research exercise undertaken by Yatra.com that revealed that a large chunk of customers need personal space, free will & independence from the rigidity of the fixed itinerary. Hence we have looked into personalized itineraries that can maximize customer's travel and holiday."

He further added, "We are sure that "Make your Own Holiday" will provide customers relief from rushed travel itineraries and make the best out of their travel holidays."

Yatra reaches out to the consumers through a 360 degree mechanics of website, call centre, holiday lounges, pan India franchisee network and mobile platform. It is this approach of the company that has made it touch an annual sales turnover of $ 120 million, attracting 2 million unique visitors on the website every month. With 'Make your own Holiday', Yatra.com has added another dimension to its customer service.