Yatra.com associates with Salman Khan and Being Human in a one of its kind association.
Launches new brand campaign with Salman Khan playing Mr. Yatra.
Mumbai, April 2, 2012: In a glittering ceremony in Mumbai, Yatra.com unveiled their Mr.Yatra aka Salman ‘Dabangg’ Khan. The Bollywood superstar is embarking on a new yatra as a shareholder and the brand ambassador of India’s leading company in the online travel space, Yatra.com. The superstar, who has been setting new records in the box office, both in
India and overseas, will be the face of Yatra.com’s new marketing campaign in India and the US. The first TVC was launched nationwide today with Salman Khan playing the role of Mr.Yatra.
From being a police officer to a bodyguard to a successful TV anchor, Salman Khan has aced in every role he has taken up recently. Now with Yatra.com, the ‘Dabangg’ Khan is all set to don a new avatar- that of a savvy businessman. In a one of its kind association, Salman Khan will not only be Yatra.com’s brand ambassador but will also come on board as a shareholder in the company.
Additionally, Salman Khan’s NGO, Being Human: The Salman Khan Foundation, too will benefit from this association. Flagging off this unique relationship, Yatra.com CEO, Mr Dhruv Shringi, presented a token amount of Rs. 5 Lakh to Salman for Being Human, today at the press conference. Further, as part of the endeavour, Yatra.com will make it possible to contribute a token amount to Being Human every time a transaction takes place on their website. The company will also sell Being Human merchandise on its website, the sale of which, again, will be contributed to the NGO. Customers can show their support for the initiative by logging on to www.yatra.com.
Yatra.com, which has already cemented its presence in the online travel industry, is further building its position through the partnership with Salman Khan. The association is part of a well thought-out strategy to strengthen the company’s connect with the masses and increase the brand’s recall value in Tier 2 and Tier 3 towns as well as overseas.
Yatra.com showcased their new marketing campaign with Salman Khan at the press event. The Yatra.com – Salman Khan TVC ad leverages Salman’s flamboyance and signature style to the hilt and with an accent on rib tickling humor the ad is sure to elevate the brand communication to new heights.