Yatra.com launches a sequel with its holiday’s TV campaign
- Salman Khan is back again as Mr. Yatra
- Salman Khan commits the best deals for holidays on Yatra.com this season
New Delhi, November 19, 2012:Yatra.com announced the launch of its TV campaign bringing back superstar Salman Khan as Mr. Yatra. The campaign will emphasize on leisure holidays and will showcase the best deals that will be available to you this season only at Yatra.com.
Taking the fervor and excitement for the travel enthusiasts to the next level, Yatra.com today announced the launch of its new 360 degree marketing campaign. An extension to the previous TV campaign, this campaign focuses on deals in holiday packages, another offering from the Yatra.com’s portfolio. The multimedia campaign this time again has been conceptualized by McCann.
The new TVC that extends the previous story forward in a humorous wayhas a refreshing feel to it. You will see your favorite star hanging from a building wall trying to crack the best holiday deal for you.The Bollywood Khan’s impeccable sense of timing his humour makes the Yatra.com advertisements a favorite amongst his fans. The TVC therefore repositionsthe brand as a provider of hassle free holidays that make for a happy holiday.
The campaign will be extensively promoted through print, online, e-marketing and mailers.