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Yatra.com announces 'Kebab Mein Haddee offer' in partnership with Bollywood Blockbuster 'Salaam-e-Ishq'
- Gives its consumers an opportunity to meet their favourite Bollywood stars
New Delhi, January 29, 2007: As the much-awaited multi starer bollywood blockbuster releases across theatres, tomorrow, Yatra Online Pvt. Ltd., a leading travel services company rolled out an innovative promotional campaign - 'Kebab mein Haddee'. The promotional offer will give the customers an opportunity to meet one of the six star couples from the film by simply logging on to www.yatra.com and making their travel booking.
This is the first time that Yatra.com has taken the bollywood co-branded TVC route and the activity will be promoted through television and online marketing. The television commercial (TVC) announcing the contest is currently being aired on more than 12 entertainment and news channels including Zee TV, Zee Cinema, Zee News, MTV, Channel V, ETC, Sahara One, HBO, CNBC Awaaz and CNN IBN.
Speaking on this promotional offer, Dhruv Shringi, Co founder, Yatra.com, said, " Yatra.com is extremely excited to partner with the first multi starrer blockbuster of 2007 and getting associated with some of the biggest stars of bollywood to spread awareness about Yatra.com. We are looking for innovative opportunities to interact with our customers to promote our brand, and we found Salaam-e-ishq as the most appropriate fit. The exuberance of the brand is also reflected in the Salaam -e -ishq."
Nikhil Advani's Salame Ishq releases on 25th January with 12 key characters portrayed by Salman Khan - Priyanka Chopra, John Abraham - Vidya Balan, Akshaye Khanna - Ayesha Takia, Anil - Kapoor - Juhi Chawla, Govinda- Stephanie and Sohail Khan - Isha Koppikar.
