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Yatra.com ties up with Hughes
- Yatra.com travel services to be made available across HughesNet Fusion Centres

New Delhi, May 20, 2007: Yatra Online Pvt. Ltd., a leading travel services company and Hughes, the global leader in providing broadband satellite networks today announced an alliance that will allow Yatra.com to offer its travel related services to customers in Tier B and C cities through select HughesNet Fusion centers in the country. Through this symbiotic relationship, Yatra will leverage HughesNet Fusion's existing infrastructure to create an offline model of booking and payment of travel services for Yatra.com customers. This offline model will help Yatra.com to tap into a large section of the society who is still wary of using their credit cards for e-commerce transactions.

HughesNet Fusion will give Yatra.com an extended retail presence with an integrated offline cash acceptance model. In the first phase, customers will be able to avail the cash transaction services through 28 HughesNet Fusion centres across the country. Other modes of payments like credit/ debit cards and ITZ cash cards will also be accepted. With this tie up, customers will have the ease to book from over 1500 hotels and resorts across 140 cities in India, and all domestic airlines with instant confirmations. For further convenience, a special helpline has been created at the HughesNet Fusion centres to address queries regarding customer bookings.

Speaking on the tie up, Mr. Dhruv Shringi, Founder, Yatra online Pvt. Ltd. ( Yatra.com), said, "We at Yatra.com are constantly looking at ways to be more accessible to our customers and help them choose the cheapest air ticket and best Hotel package. The Hughes – Yatra alliance will play a significant role in strengthening our commitment to make traveling smart & simple for customers. Hughes' expertise and its pan India reach will help Yatra extend its services to mass consumers in smaller cities and non metros, who are still not familiar or comfortable with internet and credit card transactions and can now book tickets and pay by cash over the counter."

Mr. Vaibhav Magow, Director-Marketing, Hughes, said, "HughesNet Fusion network of centers will help Yatra.com to at once Build Capacity and extend reach to more customers. With our network expansion plans this year we hope to be the largest Value Added partner for Yatra.com(Yatra Online Pvt. Ltd.). Customers can avail a complete range of services through our centers. The tie-up will offer greater accessibility of Yatra.com services to a larger section of the market and help satiate the growing appetite of travel by the Indian middle class".

Mr. Mudit Khosla, General Manger-Strategic Alliances, Yatra Online Pvt. Ltd added, "We have created special software that will enable HughesNet Fusion to conduct transactions over the counter. The beta for this has shown great potential and I am sure this initiative by us will help us cater to the market that has till date refrained itself from coming online".

The online travel market is expected to grow from $796mil in 2006 to $2.0bil by 2008. Online hotel sales account for 6% of total sales and expected to increase to 10% by 2008. While the travel market in India is flourishing, the needs of the Indian travelers are still under-served. It is difficult for Indian travelers to find, compare and select best hotel packages and deals, and make reservations at the lowest cost and finest service. This initiative by Yatra.com offering services through HughesNet Fusion centers will try and bridge in the gap.

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