Yatra.com appoints new media planning agency – ZenithOptimedia Media
The win comes after a multi-agency pitch that was held in Gurgaon, India
New Delhi, March 5, 2012: Yatra.com announced ZenithOptimedia as the winner of the multi-agency pitch for media planning and buying. They will be managing the media planning operations for Yatra.com going forward. The incumbent agency was Motivator, GroupM.
Other agencies that participated in the pitch were Madison, Maxus and Universal Mccann. Yatra.com is looking at an approximate marketing budget of 30 crore for the year to bring forth a strong and pervasive brand communication plan.